Appropriate appraisal of the ethical nature of the situation

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Reference no: EM131427648

Pretend Payless shoesourse is considering selling customer data gained through their Facebook page to a 3rd party as a way to increase revenue. However, the company has a written commitment to privacy on its Facebook page that reads:

"We will not sell your personal information to anyone, for any purpose. Period."

Answer the following questions:

What other information or reference points would help you to make an appropriate appraisal of the ethical nature of the situation?

Would the company be in ethical violation of the policy if the data was aggregated, stripped of personal data, and then legally sold?

What if the company did not actually sell the data but instead shared (allowed use of) it in exchange for a service such as mining of that data?

Reference no: EM131427648

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