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1. Using two different examples, apply the Marketing Concept to non-profit organizations and explain how the application works.
2. List, explain, and give examples for three of the basic pricing strategies. What factors must be considered when setting prices? Has Price (in today's marketplace) become the most important component of the Marketing Mix? (Explain your argument with examples.)
3. What is the difference between "sales activity" and "Sales promotion". Give examples.
4. Using the Pizza industry, cite examples that clearly distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect the marketing mix?
5. List and explain five important changes/trends affecting marketing and ultimately the strategic planning process.
6. What is meant by "The Channel of Distribution"?
Research and develop a mission and values statement for a healthcare facility. Describe what types of health care this facility will provide.
Redesign the product risk factor matrix so that the factors are appropriate for a services firm that delivers traditional tax accounting and audit services. For example, among the supply risks, assume that the company relies on individuals with sp..
Old Oak Brewery, Inc., makes and sells alcholic beverages with labels that display a drawing of a squirrel making the gesture generally known as "giving the finger".
Utilize the same case as the last exercise "Finning International" for this exercise. Remember that we started the analysis phase last week utilizing Porters Six-Forces (used to be Five Forces until stakeholders was added) model as the center piece i..
What are the most effective practices for error disclosure? Evaluate the recommendations presented in the Learning Resources
What is the importance of the Medical Conditions List? How should the Medical Conditions List be used? Are there precautions Ambulance supplies should take when using the Medical conditions list to determine appropriate levels of services? If so what..
Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other?
Amber and her boyfriend Frederick lived together in a house owned by Amber. After Frederick paid off her mortgage balance, Amber signed over title to her house by quitclaim deed. Is resuming a romantic relationship and moving back in with a partner a..
Describe BP'S first problem, which involved the firms IT function. Discuss BP'S solution to this problem.
A tax consultant wonders whether he should be more selective about the class of clients he serves so as to maximize his income. He usually deals with four categories of clients: the very rich, rich, upper middle class, and middle class. What kind of ..
write 400-600 words that respond to the following questions with your thoughts ideas and comments. this will be the
Write a brief report outlining and describing the issues your company must consider regarding each of the following environmental areas: economic, social-cultural, technological, and political-legal.
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