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Management has tasked you with the annual sales forecast for its products, people, and territories. You are to use last year's data and a sales forcast from Marketing to produce a report that can be used by upper Management and the Board of Directors to make decisions for major changes for next year and beyond to meet your market challenges. The data is presented to you in text files, spreadsheets, and Word documents. What Excel tools will you use to prepare the data for analysis? What steps will you use to analyze the data? Identify and explain the Excel features (a minimum of four) that you will use to analyze the data. What graphics will you include in the report? How will you insure that you present an objective analysis?
How does the marketing mix enable marketers to better serve their customers? How would you use the marketing mix to select a new product or service?
What is the main challenge and or issue in this case. Why is this the main issue? What is the proof. Where is the evidence.
Identify an advertisement on TV that targets the business market? Does this ad differ from the typical consumer ad? Explain and give reasons why you feel a difference exists/does not exist. What product benefit(s) is the company trying to sell? Is th..
Evaluate various supply chain strategy considerations for managers moving products or services to the consumer.
Cut the costs for compliance versus non-specific compensation. Explain with example the difference between 'cutting the costs for compliance' and 'non-specific compensation'.
Each year the Smalltown branch of a furniture store sells 20,000 dining room tables. The local store orders tables from the company warehouse providing stock for many local branches and the cost of doing this is $15 per table plus a fixed cost of $10..
how can an organization optimize supply chain management to improve results and remove obstacles? support your answer
Strategic Case Analysis in which you perform an external environmental analysis, an internal analysis, an analysis of the company’s business and corporate strategies, and analysis of the company’s current performance. An overview of the company focus..
What are some common logistical models used in the global value chain? Is it better for the seller or buyer to set up logistics arrangements? Why? How would an individual go about assessing the best mode of transportation to utilize?
Baker Machine Company is a job shop that specializes in precision parts for firms in the aerospace industry. Figure 3.13 shows the current block plan for the key manufacturing centers of the 75,000 square-foot facility.
Find out in your organization an aspect of the operational process which could benefit from use of one or more of the given techniques: business or predictive analytics, dashboards, decision support systems and supply chain management.
What is mental accounting and how does it impact consumer decision making. How might a company take advantage of consumers' mental accounting. Give examples. As a marketer, how might you frame certain decisions to benefit from the disparities that ar..
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