Analyzing the contents of online shopping carts

Assignment Help Operation Management

Reference no: EM13727495

Question 1

Which is NOT an Internet-related benefit for business researchers?

A. The ability to gather related information across a wide array of sources
B. The ability to rely on a single data source
C. The ability to upgrade knowledge bases rapidly
D. The ability to use Internet technology to integrate the results of market research with decision-making processes

Question 2

Internet business research activities and benefits are generally:

A. profit-oriented.
B. news-oriented.
C. problem-oriented.
D. intelligence-oriented.

Question 3

Which of the following is an internal data source?

A. A customer service report
B. An online survey
C. A database of competitor profiles
D. A list of industry patents

Question 4

The Internet's role in developing internal and external data sources includes:

A. providing its own input.
B. making decisions based on its output.
C. interpreting the information it receives.
D. collecting, organizing, and storing data and information.

Question 5

The first stage in the business research process is:

A. data collection.
B. plan development.
C. diagnostic.
D. defining the question.

Question 6

The first purchase momentum is calculated during the __________ stage.

A. diagnostic
B. data collection
C. data analysis
D. plan development

Question 7

The complexity of the data on the Internet and the fast pace of online commercial activity have made which of the following decisions regarding the business research framework valuable?

A. Gathering primary data over secondary data
B. Conducting qualitative research instead of quantitative
C. Having an outside research firm conduct the research instead of conducting it within the company
D. Relying more on internal data sources than external

Question 8
__________ is the use of often-sophisticated software tools to elicit patterns and impose order on sets of information.

A. Sampling
B. Web analytics software
C. Listserv
D. Data mining

Question 9

In the Runkel and McGrath framework, Internet-based data are classified according to:

A. whether they are descriptive, diagnostic, or predictive.
B. whether they are primary or secondary.
C. whether the source of the data was aware and who collected the data
D. whether the data was collected for product-centered or competition-centered decision making.

Question 10

Analyzing the contents of online "shopping carts" is an example of which class of Internet-based data sources?

A. Respondent unaware
B. Researcher hidden
C. Recorder archival
D. Respondent aware

Question 11

One way the author of this textbook recommends to effectively manage credibility concerns with online information is to:

A. only visit Internet sites that are recommended by your superiors.
B. only use information from sites that are regulated by the FCC.
C. combine online and offline aspects of business research.
D. combine primary and secondary information sources.

Question 12

Which of the following online research activities endangers a respondent's privacy?

A. Focus groups
B. Online surveys
C. Listservs
D. E-mail

Question 13

Which of the following is NOT a content-related role of commercial Web sites?

A. Disabling transactions
B. Building a corporate image
C. Managing customer relationships
D. Building brands

Question 14

Transaction-based sites include which of the following?

A. Sites that give customers detailed information about the corporation's strategic focus
B. Sites that provide FAQs, online manuals, and live customer support
C. Sites that allow consumers to buy goods and services via the Internet
D. Sites that inform customers about product rollouts and promotions

Question 15

Chat room and bulletin board links on a corporation's home page are examples of which of the following online content-related sources?

A. Company-created
B. Customer-created
C. Government-created
D. Competitor-created

Question 16

A downside to customer word-of-mouth as an established source of online Web page content is:

A. the potential for the "halo effect."
B. the lack of control that the organization can have over the content.
C. the potential for the content to be syndicated.
D. the unpredictability of the content.

Mark for Review What's This?

Question 17

A __________ file offers access to the user in real-time.

A. virtual
B. plug-in
C. downloadable
D. streaming

Question 18

FAQs, games, customer support, and sweepstakes are examples of:

A. interactive Web page content.
B. streaming audio/video files.
C. three-dimensional automations.
D. plug-ins.

Question 19

Which of the following products available on the Internet is least likely to change the product strategy decision making of its parent company?

A. MPEGs
B. Internet service providers
C. Online books
D. iTunes

Question 20

Online shopping agents most directly affect which of the following business activities?

A. Procurement
B. Pricing
C. Marketing
D. Distribution

Reference no: EM13727495

Questions Cloud

What was the holding period return for stock : A stock has had returns of 17.02 percent, 12.26 percent, 6.12 percent, 27.22 percent, and ?13.64 percent over the past five years, respectively. What was the holding period return for the stock?

Which option is better assuming they are of equal risk : You can buy a $50 savings bond today for $25 and redeem the bond in 10 years for its full face value of $50. You could also put your money market account that pays 7% interest per year. Which option is better, assuming they are of equal risk? You dec..

Explain the relationship between the selection ratio : Explain the relationship between the selection ratio and the predictor cutoff score for a particular selection device; as the selection ratio decreases, must the cutoff score increase, decrease, or might it stay the the same? Why?

Identify trends and current research conclusions : Literature Review: In this assignment, you will analyze and assess the literature on marketing new products, identify key success factors, and provide solutions based on the literature. Identify trends and current research conclusions related to th..

Analyzing the contents of online shopping carts : The complexity of the data on the Internet and the fast pace of online commercial activity have made which of the following decisions regarding the business research framework valuable. Analyzing the contents of online "shopping carts" is an exampl..

Conflict management report : The workplace can be an especially stressful environment. Personal conflicts between coworkers, fear of layoffs, and heavy workloads can be causes of negative stress. This stress can be carried to our homes and after-work activities, impacting ..

Wide cost of capital for analyzing capital expenditures : ExxonMobil ( XOM) is one of the half- dozen major oil companies in the world. The firm has four primary operating divisions (upstream, downstream, chemical, and global services) as well as a number of operating companies that it has acquired over the..

Describe specific elements of the scene such as uniforms : Describe specific elements of the scene such as uniforms, weaponry, fighting styles, etc. Explain why you believe your side was justified in participating in the battle and how you would like the battle to be remembered.

How would you characterize the company corporate strategy : Peruse the business group listings for United Technologies shown next and listed at its website. How would you characterize the company's corporate strategy

User Account

All Pages