Analyzing suave & ruggeds new product

Assignment Help Marketing Management
Reference no: EM13856090

Suave & Rugged, a manufacturer of personal care products, is launching a new line of male cosmetics. The products, which are not visible on the skin, help reduce the aging effects on the skin, and provide some sun protection.

1. Deliverable:Prepare an individual report analyzing Suave & Rugged's new product. Develop a product strategy including value proposition and product experience. Determine and justify the potential segmentation for the product. Discuss the positioning strategy that you will adopt.

2. Purpose: Marketers ensure the success of a new product by putting forth value propositions that address the stated and unstated needs of the customer. Further, marketers identify and profile distinct groups of buyers who might prefer or require varying product and service mixes by examining the demographic, psychographic and behavior differences among buyers. For each target market, there is a need to develop a "to market offering" that can be positioned in the minds of the target buyer as delivering some central benefit.

3. Process:This assignment gives you an opportunity to:

a) Complete a thorough, thoughtful, and objective analysis of the benefit of the new product to satisfy customers need - both tangible and intangible

b) Determine on the basis of the available data as to which segment of the market the product has the best chance to be successful

c) Identify strengths and areas that may need improvement

d) Make recommendations based on your analysis.

Reference no: EM13856090

Evaluate the impact of the fed policy

You work for a large domestic corporation as a Financial Analyst. You have been asked to evaluate the impact of the Fed's policy and make recommendations about how the firm'

Develop branding strategies for existing and new products

Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing. Evaluate the basis for market

How would this impact other aspects of the promotional mix

Discuss how the aspects of differentiation and positioning will impact the acceptance of this product by the desired target market. What must the company consider in terms

Corporation-community based outside of the united states

Identify and research a business ethics issue that has occurred in a corporation/community based outside of the United States. Summarize the facts of the issue and the resol

What market structure does firm you are currently employed

What market structure does the firm you are currently employed by represent? Identify the firm and the characteristics of its market that cause you to classify it as you do

Analyze customers needs for the target product

Competitor benchmarking involves identifying a business's main competitors and then comparing itself against them in key performance areas. Competitive benchmarking involves

Explain how this product would be promoted

They are to tell in specific detail exactly how the app works and why it would be appealing to Smartphone users and their consumer behavior. Also explain how this product wo

Why is a product package important to the marketer

Annie has been planning her dream wedding and the wedding dress is very important to her. She has been scanning wedding magazines for years and is now about begin looking fo


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd