Analyzing and targeting the global market opportunity

Assignment Help Operation Management

Reference no: EM131234514

Assignment-Analyzing and Targeting the Global Market Opportunity – 15 pts. Due at the end of Module 6 (FOR ZARA clothing entry to Saudi Arabia)

1. The Global Customer and Buyer (4 pts) a. What is the customer value and value equation in your proposed market for your proposed product offering b. Explain the Diffusion Theory and Adoption process for your product offering within the country. 2. Global Market Segment, Global Targeting and Global Product Positioning (5 pts) a. Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc. b. Identify the criteria for targeting specific customers and explain your target market strategy c. Define your product positioning within the country and why it will be most effective. 3. Competitive Analysis and Strategy (5 pts) a. Industry analysis that influences competition in the country – conduct a 5 Forces Analysis b. Who are the competitors and what are their strengths and weaknesses c. What is your company/product competitive advantage and strength over these competitors d. Based on these strength(s), how will you use them as a strategic position in this.

Reference no: EM131234514

Questions Cloud

Does this opportunity improve the outcomes of patient care : Healthcare Benchmarking offers 'like' providers an opportunity to compare processes and performance outcomes with other 'like' providers. Does this opportunity improve the outcomes of patient care ? Why or why not? Give an example

Description of dell computer spins out of control : Please read the following case description of "Dell Computer Spins Out of Control". After reading this case, you should prepare an analysis following the guidelines I have provided. The purpose of this assignment is for you to demonstrate that you ca..

Diverse leadership is competitive advantage : Respond to this statement: Diverse leadership is a competitive advantage. What is the most compelling business argument for or against diverse leadership teams?

Identify the techniques for improving service productivity : Identify the techniques for improving service productivity. In a paragraph, describe and include an example using a specific service setting of your choice for any five of the techniques.

Analyzing and targeting the global market opportunity : The Global Customer and Buyer (4 pts) a. What is the customer value and value equation in your proposed market for your proposed product offering b. Explain the Diffusion Theory and Adoption process for your product offering within the country. 2. Gl..

Equipment effectiveness : Every successful Manager must evaluate the operating efficiencies of the enterprise. A mathematical measuring system known as Equipment Effectiveness (EE) was developed to meet this need. EE can be used to measure the effectiveness of an individual p..

Identify best distribution strategy for your market entry : A channel strategy for your new market entry. Identify the factors that will influence the channel structures; customer, product, middleman and environmental characteristics. Identify the best distribution strategy for your market entry between using..

What was once focus on domestic enterprise activity : What was once a focus on domestic enterprise activity, then international, has given way to global enterprise. What unique strategic challenges does functioning in the global environment present relative to achieving competitive advantage and overall..

Demand for the magazines is distributed : Chelsea Truman sells celebrity magazines on Sunday morning in an area surrounded by three busy shopping centers. Demand for the magazines is distributed as shown in the following table: DEMAND PROBABILITY 50 0.05 75 0.10 100 0.25 125 0.30 150 0.20 17..

User Account

All Pages