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Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:
Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy–in terms of product, price, promotion, and place–for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.
Three hundred and sixty boxes are to be shipped, and each box has a price of $146. Which shipping alternative would you recommend?
Give examples of when you would prepare rough order of magnitude (ROM), budgetary, and definitive cost estimates for a project providing 100 new laptops for students to borrow on campus. Use the following techniques for creating a cost estimate for t..
What Internet business model would be appropriate for the company to follow in creating a Web site and why?
Why is it so important that Home Depot improve its operating systems. In what ways can updating its IT help Home depot improve its
The boardwalk on the Paradise City Beach is 4 miles long with mile markers at 0, 1, 2, 3, and 4 miles. There are 100 customers at each mile marker and each customer's demand for ice cream is given by the function: D = 24 - 4d, where d = distance betw..
List and describe at least three key differences between risk management in an agile environment and risk management in a traditional project.
Joseph Dunn is the owner and general manager of Dunn’s Ski Emporium. In business for twenty-five years, Dunn’s Ski Emporium is known for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the..
Why is it important to have a growth strategy or system in place. Using a business or company with which you're familiar, describe three risks to growth in that organization, as well as potential strategies for minimizing those risks.
Suppose a manager is using maximum EMV as a basis for making a capacity decision and, in the process, obtains a result in which there is a virtual tie between two of the seven alternatives. How is the manager to make a decision?
Invent the mission and strategies of the SBU. They should be consistent with the company mission and strategies, but they do not have to match the real world-i.e., make them up if necessary.
Discuss the advantages and disadvantages of pursuing a globalization strategy when given the depth of competition, profitability issues, and market share implications. Use recent news and company examples to illustrate your points.
Based on your understanding of the topic, create a report in a Microsoft Word document to express your views on the following:
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