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Case Study: Franz Collection Inc. Case
1. How did Seagull's international marketing to foreign clients evolve over time?
2. Analyze Chen's decision to introduce his own Franz brand. What are some issues, pros and cons, connected to this decision?
3. Analyze the performance of the Franz brand. What recommendations do you have for Mr. Chen?
Note: Your answers should be around 1000 words. Your comments on the answers of colleagues can be short, up to 200 words. Please cite your references
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