Analyze the marketing strategy of teslaand tjx etc

Assignment Help Marketing Research
Reference no: EM131311171

Analyze the marketing strategy of one of the following companies: eBay, Costco, Home Depot, Tesla, and TJX. Cover the following topics: line of business (organization mission), target markets, SWOT, marketing strategy (4Ps), marketing department organization, value proposition, competitive environment, global operations, social responsibility/sustainability, and marketing metrics (assessing failure or success through sales, market share , profits, sales return on equity).

Your paper should be a combination of analysis of library-based research, evaluation of material from the firm's 10-K, and your own observations (store visits, test drives, consumer interviews, etc.)

Your paper should reflect current sources, current practices, have a balanced perspective (pros versus cons), examine the differences between domestic and international strategies (if applicable), and have a scholarly tone. Factors which differentiate an excellent from a fair paper include: currency, extensive use of footnoting, the number and quality of sources used, the use of figures and tables to synthesize material, the effective integration of material from diverse sources and perspectives, and the development of a well-thought conclusion.

(1) Use the social science form (e.g., Brown 2015a) Please include a full bibliography. For Web sites, use the Web address and date accessed for the source line. ( as of August 15, 2016).

(2) Start your paper early. This will enable you to obtain all of the necessary data, to properly reread your paper, to incorporate the latest developments, and to properly study for your finals.

(3) Here are some hints in better consulting academic and trade sources:

· Hofstra's library contains the following online databases:

o To access these go to Hofstra's site (, log in with your user name and password, and then select "My Hofstra." Select the "Library" tab from the Menu icon at the upper left hand corner. Then select, "Search the Catalog," then select "Databases by Subject." Then Select a Subject, then choose "Accounting/ Business/Finance and Marketing," and select "Go."

o These are the online commercial databases you should use: Business Source Premier, Factiva, LexisNexis Academic, and Mergent Online.

· Look up Standard and Poor's NetAdvantage for the respective industry analysis.

· Use the World Wide Web for the most current sources. Distinguish between company sites, and articles accessed through the web.

· Get the company's 10-K from (EDGAR). A large proportion of firms also place financial reports on their web site (many require that you first download and install a recent version of ABODE ACROBAT).

(4) Your paper should be as current as possible. The vast majority of your footnotes should be from 2015 or later.

(5) Back up your paper frequently (every half hour or so).

(6) The ideal page length of this paper is 12-15 pages (using a 12 point font and 1 inch margins).

Reference no: EM131311171

Identify need from small to mid-sized companies

In response to an identified need from small to mid-sized companies, your organization created software to help companies manage human resource functions such as benefits pr

Improve efficiency of processes

Reliability and sustainability needs of our hospitality clients who, in turn, rewards us with profits that will allow our stakeholders and the communities in which we operat

Identify a problem you have observed in your work setting

Write a paper in which you identify a problem you have observed in your work setting/environment that could be addressed and possibly solved via Organizational Behavior (OB

What is strategic marketing

Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.The Role of the Customer in the Company's Strategic Planning. Studen

What disease is causing the symptoms

Business and Technical Writing - What disease is causing the symptoms? What areas of the body are affected by the disease and How will it impact the daily operations of the br

What are the customers key buying motivations

MKT 646 : Write a paper of at least 900 words using the company and product and/or service identified and approved. Your paper should include the following topics, which cor

List and describe this industry and give the naics number

List and describe this industry and give the NAICS number.- Find a government source of information on the industry and job selected and the salary and also a private source

Describe what type of business product zmx global

According to Lamb et al. (2014), business marketing differs from marketing to consumers only in terms of the use of the products or services - leaving out the consumer. Busi


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd