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Assignment
Part 1: "Marketing Channels" Please respond to the following:
• Analyze the marketing channel issues that may arise when a product is bundled with a service.• Analyze the implications of service characteristics for channel management.
Part 2: "International Channel" Please respond to the following:
• Examine the environment of international channels. Select the one environmental factor that affects behavioral processes in international channels the most. Provide your rationale.
• Imagine your company has channel partnerships in 18 different countries, most with language and cultural differences. Determine the best strategy for motivating international partners whether it is a comprehensive strategy that aligns to some members or 18 individual strategies. Provide your rationale.
Implementation Plan: This section details how you will turn your plans into results. You will need to provide a list of marketing tactics/actions that must be taken immediately to ensure the overall success of your Marketing Strategies (you comple..
question 1i given new challenges the public sector is facing to what extent can npm help it in dealing with them?ii
Geographically, which region do you suggest your company target? Which generational demographics will you target? In which area of the state will you attempt to achieve the greatest distribution?
For each structure/model, select a company that uses one of the structures/models, and discuss the reasons why the company selected that approach based on the product or service that they market (e.g., commodity versus luxury).
How do you intend to get your product into the hands of the consumer? Incorporate the use of the Internet and other technologies in your Distribution Strategy. Also, discuss a traditional method for distribution such as, mail, retail, sales repres..
What is marketing? How did you define the term before you read?- What is the focus of all marketing activities? Why?
You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. Identify an automobile type from the line of vehicles
one of the concepts you encountered in the readings this module was how to recognize the use and misuse of information
Segmenting B2B markets. Using the Harrison, Hague, and Hague behavioral-based segment model in the readings, which of those segmentation scheme might be most appropriate category for your company? Why?
increasingly women with in the age group 15-45 years with active lifestyle demand for long lasting deodorant. owing to
Write a at least 2 pages paper(double spaced, 1" margins) which to evaluate social media activities of nike. Just need to evaluate activities on instagram. Please follow these questions. What problems nike faced on instagram? How to solve these pr..
Describe what functions (POLC) your supervisor or manager performed well and why. Which functions did they need to work on and why? Which of the four functions do you feel is the most important and why
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