Analyze marketing environment by conducting a swot analysis

Assignment Help Marketing Management
Reference no: EM131449497 , Length: 2650 Words

Research Assignment

You need to conduct research on the following aspects of Marketing Management of any ONE Chosen Organization serving the Consumer Market.

Tasks to be done:

1. Give a brief introduction of the organization, its business and marketing philosophy. Analyze the marketing environment of the chosen organization by conducting a SWOT/PESTLE analysis.

2. Examine the significance of market selection, development of customer's value proposition and competitive differentiation for marketing management decision making.

3. Examine the market segment served by the organization. Elucidate the positioning strategy that differentiates the product or brand of the chosen organization from those of the competitors.

4. Appraise the marketing mix strategies of the chosen organization. (Product, Price, Place Promotion).

5. Appraise the strategies used by organizations to build long term, mutually-satisfying, sustainable relationships with customers. Develop marketing strategies for the above organization that could help it build value for customers and develop long term sustainable relationships with them.

6. Summarize your report and give recommendations based on your analysis.

Words Limit: 2500

Verified Expert

Reference no: EM131449497

Laurie michaels just bought a cell telephone

Laurie Michaels just bought a cell telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is still wondering if

Consumer behavior and marketing strategy

Consumer Behavior & Marketing Strategy: Students are required to develop a Consumer Behavior Report to be submitted to the Managing Director of a luxury Brand and Production

Identify the segments that make up the general mills

Identify the segments that make up the General Mills company's target market. Use critical thinking:To compare and contrast the major differences between each segment.To help

What role does marketing play in the success of organization

You have clicked the link and watched the video (https://www.youtube.com/watch?v=F_Fr7EYBFEo&feature=player_embedded), what role does marketing play in the success of the or

A synthesis of contemporary market orientation perspectives

A synthesis of contemporary market orientation perspectives'- European Journal of Marketing, Assess the conceptual framework of market orientation that is presented in the art

Assignment on whistleblowing and sarbanes-oxley due

Use the Internet or Strayer Library to research instances of whistleblowing in publicly traded companies within the last 12 months. Write a two to three (2-3) page paper in w

The use of social media in public relation

Think of an organization that you admire. Reflect on its social media presence (Facebook, Twitter, YouTube... etc.). Evaluate the organization's use of social media, specifi

Revelle set to provide the highest total of the performance

Revelle knows the strengths and weaknesses not only of his pitchers, but also of his opponents. He has developed a performance rating for each of his start¬ing pitchers agains

Reviews

len1449497

4/3/2017 6:32:29 AM

1. You are required to carry out these tasks individually and upload your reporton the Moodle before due date of submission. 2. No assignment shall be accepted after the final exam has started. 3. This assignment will be checked on Turnitin for plagiarism. Please read the UMS policy for plagiarism, which shall apply for this assignment. 4. The report of the research assignment should be typed in Microsoft Word, font Times New Roman, size 12, line spacing 1.5. Cover page should clearly indicate the Student ID and the student Name. 5. You must show evidence of EXTENSIVE research for this assignment. It is recommended that you use journal articles, newspapers/magazines, websites and books. In doing so acknowledge all sources of any facts and ideas which are not your own.

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd