Analyze marketing environment by conducting a swot analysis

Assignment Help Marketing Management
Reference no: EM131449497

Research Assignment

You need to conduct research on the following aspects of Marketing Management of any ONE Chosen Organization serving the Consumer Market.

Tasks to be done:

1. Give a brief introduction of the organization, its business and marketing philosophy. Analyze the marketing environment of the chosen organization by conducting a SWOT/PESTLE analysis.

2. Examine the significance of market selection, development of customer's value proposition and competitive differentiation for marketing management decision making.

3. Examine the market segment served by the organization. Elucidate the positioning strategy that differentiates the product or brand of the chosen organization from those of the competitors.

4. Appraise the marketing mix strategies of the chosen organization. (Product, Price, Place Promotion).

5. Appraise the strategies used by organizations to build long term, mutually-satisfying, sustainable relationships with customers. Develop marketing strategies for the above organization that could help it build value for customers and develop long term sustainable relationships with them.

6. Summarize your report and give recommendations based on your analysis.

Words Limit: 2500

Verified Expert

Reference no: EM131449497

Laurie michaels just bought a cell telephone

Laurie Michaels just bought a cell telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is still wondering if

What are the five guidelines for successful taglines

Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make th

Assess and explain the essence of marketing

In health care, criticize and inspect is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business? Propose an analysis of your de

Explain about ebusiness and despite the difficulties

What resources does an International Internet retailer need other than merely a storefront on the Internet? Does it require fewer physical, financial, and human resources th

Write short reflective paper outlining professional goals

Using the Difference Between the PhD and Applied Doctorates document, write a short reflective paper outlining your professional goals related to the degree program in which

The level of importance of various aspects of culture

It is a responsibility of the global firm to as certain the level of importance of various aspects of culture. Companies' operations need to recognize and adjust to the cult

Preparing a global business expansion abroad

Preparing a global business expansion abroad for a company that markets products and/or services exclusively in the U.S., Each team is responsible for submitting a one page

Series of advertisements placed in media over time

An advertising campaign consists of a series of advertisements placed in media over time. While ads may be placed in different media, all will have the same look, feel, and



4/3/2017 6:32:29 AM

1. You are required to carry out these tasks individually and upload your reporton the Moodle before due date of submission. 2. No assignment shall be accepted after the final exam has started. 3. This assignment will be checked on Turnitin for plagiarism. Please read the UMS policy for plagiarism, which shall apply for this assignment. 4. The report of the research assignment should be typed in Microsoft Word, font Times New Roman, size 12, line spacing 1.5. Cover page should clearly indicate the Student ID and the student Name. 5. You must show evidence of EXTENSIVE research for this assignment. It is recommended that you use journal articles, newspapers/magazines, websites and books. In doing so acknowledge all sources of any facts and ideas which are not your own.

Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd