Analyze marketing environment by conducting a swot analysis

Assignment Help Marketing Management
Reference no: EM131449497 , Length: 2650 Words

Research Assignment

You need to conduct research on the following aspects of Marketing Management of any ONE Chosen Organization serving the Consumer Market.

Tasks to be done:

1. Give a brief introduction of the organization, its business and marketing philosophy. Analyze the marketing environment of the chosen organization by conducting a SWOT/PESTLE analysis.

2. Examine the significance of market selection, development of customer's value proposition and competitive differentiation for marketing management decision making.

3. Examine the market segment served by the organization. Elucidate the positioning strategy that differentiates the product or brand of the chosen organization from those of the competitors.

4. Appraise the marketing mix strategies of the chosen organization. (Product, Price, Place Promotion).

5. Appraise the strategies used by organizations to build long term, mutually-satisfying, sustainable relationships with customers. Develop marketing strategies for the above organization that could help it build value for customers and develop long term sustainable relationships with them.

6. Summarize your report and give recommendations based on your analysis.

Words Limit: 2500

Verified Expert

Reference no: EM131449497

Develop a strategic plan to be presented to the school board

Develop a strategic plan to be presented to the school board that outlines how you would address the issues in the scenario by doing the following: Justify which strategies

Describe integrated marketing communications

Why is it so important in the 21st century for marketers to embrace this? What are some of the concerns of the marketer when it comes to creating an IMC approach via the pro

Computing the four types of decision making

Your assignment is to submit a 1-2 page paper detailing your decision making process in each of the four types of decision making. In other words, think of a purchase you h

Summarize the life cycle of a product (

Summarize the life cycle of a product (Introduction, Progress, Maturity, Decline) and explain how the stage of the life cycle impacts price. Provide two examples of products w

Which of environmental factors do you feel is most critical

Which of the environmental factors do you feel is the most critical, and why? What might someone with an opposing viewpoint think is the most important? Given this opposing ar

Discuss the relative importance of the marketing research

Discuss the relative importance of the marketing res earch report to other stages in the marketing research process. Review the components of the elements of a Marketing Repo

What is the market structure that the firm operates

Illustrate and explain with the market demand and supply curve the expected impact of a change in government policy on the chosen firm/industry. For the firm chosen, what is

Create a marketing plan

You will create a marketing plan for your start­up company.   Describe your company and its product in terms of its marketability. Determine the key strengths and weaknesse



4/3/2017 6:32:29 AM

1. You are required to carry out these tasks individually and upload your reporton the Moodle before due date of submission. 2. No assignment shall be accepted after the final exam has started. 3. This assignment will be checked on Turnitin for plagiarism. Please read the UMS policy for plagiarism, which shall apply for this assignment. 4. The report of the research assignment should be typed in Microsoft Word, font Times New Roman, size 12, line spacing 1.5. Cover page should clearly indicate the Student ID and the student Name. 5. You must show evidence of EXTENSIVE research for this assignment. It is recommended that you use journal articles, newspapers/magazines, websites and books. In doing so acknowledge all sources of any facts and ideas which are not your own.

Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd