Analyze marketing environment by conducting a swot analysis

Assignment Help Marketing Management
Reference no: EM131449497 , Length: 2650 Words

Research Assignment

You need to conduct research on the following aspects of Marketing Management of any ONE Chosen Organization serving the Consumer Market.

Tasks to be done:

1. Give a brief introduction of the organization, its business and marketing philosophy. Analyze the marketing environment of the chosen organization by conducting a SWOT/PESTLE analysis.

2. Examine the significance of market selection, development of customer's value proposition and competitive differentiation for marketing management decision making.

3. Examine the market segment served by the organization. Elucidate the positioning strategy that differentiates the product or brand of the chosen organization from those of the competitors.

4. Appraise the marketing mix strategies of the chosen organization. (Product, Price, Place Promotion).

5. Appraise the strategies used by organizations to build long term, mutually-satisfying, sustainable relationships with customers. Develop marketing strategies for the above organization that could help it build value for customers and develop long term sustainable relationships with them.

6. Summarize your report and give recommendations based on your analysis.

Words Limit: 2500

Verified Expert

Reference no: EM131449497

How likely do you think ipad pro will succeed

Please watch the guided video first, do some research on iPad Pro as well as briefly analyze the general market potential (tablet computer market), competitions, and sales p

How is your selected organization adapting to social media

Analyze how the organization used public relations to create a brand and influence public opinion. How is your selected organization adapting to the social media sites and oth

Employees perceive treatment of employees to be fair

Research indicates that over 70% of employees are dissatisfied with their jobs. One of the main gripes is a perception of unfair manager conduct. Provide examples of different

Customer relationship management

Topic 1: Given the commoditized nature of many markets today, does customer relationship management and its associated focus on quality, value, and satisfaction make sense?

How can the company or brand better serve its customers

What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.

Determine diffusion determinants and diffusion inhibitors

Analyze key social and external factors to determine the impact on consumer behavior and the changes needed in marketing strategy. Apply the concepts of perception, learnin

Determine the most significant innovation for entrepreneurs

Analyze major technological innovations from the last five (5) years to determine the most significant innovation for entrepreneurs. Provide specific examples of how this new

What are the building blocks

What are the building blocks? How do you as future physicians interact with each of these so called building blocks? What are the key components of a well function system?

Reviews

len1449497

4/3/2017 6:32:29 AM

1. You are required to carry out these tasks individually and upload your reporton the Moodle before due date of submission. 2. No assignment shall be accepted after the final exam has started. 3. This assignment will be checked on Turnitin for plagiarism. Please read the UMS policy for plagiarism, which shall apply for this assignment. 4. The report of the research assignment should be typed in Microsoft Word, font Times New Roman, size 12, line spacing 1.5. Cover page should clearly indicate the Student ID and the student Name. 5. You must show evidence of EXTENSIVE research for this assignment. It is recommended that you use journal articles, newspapers/magazines, websites and books. In doing so acknowledge all sources of any facts and ideas which are not your own.

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd