Analyze changing trends in consumer purchasing behavior

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Reference no: EM132185233

Suppose you're the manager of a marketing research department, and you want to implement a new data mining system to analyze changing trends in consumer purchasing behavior. Some of the members of your department are strongly in favor of the new system you've described because it seems easier to use, while others are strongly opposed because they're comfortable with the existing system and they're afraid that the learning curve might interfere with the productivity. How would you apply the model proposed by Kurt Lewin to understand the conflict and implement the change?

Reference no: EM132185233

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