Analyze apple''s current overall marketing strategy

Assignment Help Business Management
Reference no: EM131224822

Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.

Write a six to eight (6-8) page paper in which you:

1. Examine Apple's current position on the company's ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.

2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple's suppliers has had on Apple's reputation. Support your response with examples of the impact in question.

3. Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.

4. Determine whether or not you believe that Apple's customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers' workers. Provide a rationale for your position.

5. Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.

6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today's business environment.
  • Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation's economy.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.

Reference no: EM131224822

Questions Cloud

Characterize the buying behavior of business : Describe at least 3 things that characterize the buying behavior of a business or organization. State what type of business or organization you are discussing if you are focusing on some specific organization/company. Point out how you think business..
What is an advanced persistent threat : What is an Advanced Persistent Threat (APT)? What is the goal of an APT? How can a business protect itself from an APT? What tools can be used to detect an APT? Be sure to cite sources.
Which organizational model would you most prefer to work in : Describe succinctly how the organizational models at either the state or local level differ in terms of their structure and operation. Which organizational model would you most prefer to work in?
Calculate the first three lags of autocorrelations : Denote the observed return by . Is serially correlated? If yes, calculate the first three lags of autocorrelations of .
Analyze apple''s current overall marketing strategy : Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
Password-cracking methods : 1) Using your book and the Internet, please explain the following Password-Cracking Methods:
What is the significance to healthcare administrators : Education appears to be an indicator of improved health in non-Hispanic Caucasians than other groups. What is contributing to this disparity? What is the significance to healthcare administrators?
Calculate the utilization of the three departments : On average, the call center receives 200 calls per hour, where 50% of the calls are for the Sales Department, 26% of the calls are for the Return Department, 18% of the calls are for warranty related issues, and the rest of the 6% are for billing ..
Build a threshold model for the st series : Perform some nonlinearity tests and draw the conclusion using the 5% significance level- Build a threshold model for the st series and check the fitted model.

Reviews

Write a Review

 

Business Management Questions & Answers

  As s vice president of real estate brokerage

As s vice president of real estate brokerage

  Knowledge of course material and ability to apply course

The following questions are intended to allow you to demonstrate both knowledge of course material and the ability to apply course learning to work situations.  You gain points in your responses to the questions by concisely explaining theories/co..

  Show what are the steps in the planning process

What are the different types of plans that organizations can use and what types of plans does your organization use, and why do they use these plans?

  Job description and evaluation method

Using the job description and evaluation method that you created for the exercises in weeks 2 & 3, and the feedback from peers, design a proposal for a competitive compensation package for the position, including the following elements:

  Team conflict resolution

Team Conflict Resolution - show the three methods you consider the most appropriate for solving team conflict. Why did you select these?

  What is the value of the bond today

A corporate bond with a face value of $200,000 was issued four years ago and there are six years remaining until maturity. The bond pays semi-annual coupon payments of $9,000, the coupon rate is 9% pa paid twice yearly and rates in the marketplace..

  Explain how this risk would be offset by a combination

Explain how this risk would be offset by a combination of a 15-year Euro Dollar Bond with equal repayments in the last five years also a floating rate 10 year syndicated Euro-Dollar bank loan combined with an interest rate swap. Suppose a fifteen-..

  Organizational behavior - mcdonalds effectivenessmcdonalds

organizational behavior - mcdonalds effectivenessmcdonalds can it regain its effectiveness?this case describes the

  Country risk assessmentscan you give me some information on

country risk assessmentscan you give me some information on this?in practice what are some of the challenges that come

  The background materials including venkateswaran

What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials including Venkateswaran (2012)

  1 industry definitionhow can you define the industry in

1. industry definitionhow can you define the industry in which your assigned website belongs? which other companies are

  Calculate bep- cost and profit levels

Prepare a model for the total cost to put on the seminar. Let x represent the number of students who enroll in the seminar - calculate BEP, Cost and Profit levels

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd