Analysis of the uncontrollable environment

Assignment Help Management Theories
Reference no: EM131359209 , Length: 1200 Words

Topic: Gelato Shop (Name: GoldenSpoon)

Joe has been working in the food industry for 10 years and seen the rise of gelato shops. He thinks there is an opportunity for healthy low fat deserts and would like to use his savings to open a gelato shop in Canberra. He approached a marketing consult to assist him with developing a marketing plan for the new business.

He would like to have an analysis of the uncontrollable environment, a detailed overview of the ice cream stores industry, competition situation (including competition types and competition levels), and consumer trends in Canberra. He needs geo-demographic information that will enable him to choose a location for the business in Canberra and target a specific target.

He then needs a detailed marketing strategy that provides advice in regards to product, pricing, location and promotion.
Suggested Resources

Yellow pages http://www.yellowpages.com.au/. This source is helpful for you to identify local competitors.
Regional data on ABS http://stat.abs.gov.au/itt/r.jsp?databyregion This is a source for demographic data about suburbs in Canberra.
Finding government statistics, Australian Government Business, https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Marketing-research/Finding-government-statistics. This is a government website guiding you to look for statistics from government sources.

Market research & statistics in your state or territory, https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Marketing-research/Market-research-and-statistics-in-your-state-or-territory. This is a government website providing state specific data.
Retail Trade, Australia April 2016, Australian Bureau of Statistics, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8501.0Main%20Features3Apr%202016?opendocument&tabname=Summary&prodno=8501.0&issue=Apr%202016&num=&view=. This page shows recent data about retail statistics by industry. Useful for industry overview.

Average weekly earnings and other economic indicators data from ACT Government http://apps.treasury.act.gov.au/snapshot (Useful for addressing economic forces.)

Household expenditure data from ABS http://www.abs.gov.au/ausstats/abs@.nsf/Latestproducts/6530.0Main%20Features22009-10?opendocument&tabname=Summary&prodno=6530.0&issue=2009-10&num=&view= (Relevant source to economic forces discussion)
ACT economic overview available at Invest Canberra website http://www.investcanberra.com/resources.aspx. This is a useful source of Canberra economy discussion.
Benchmarks by industry https://www.ato.gov.au/Business/Small-business-benchmarks/In-detail/Benchmarks-by-industry/ (This is a useful source for cost analysis.)

Australian food statistics 2012-2013 http://www.agriculture.gov.au/SiteCollectionDocuments/ag-food/publications/food-stats/australian-food-statistics-2012-13.pdf. This is a relevant report for food related topics.
Economic Outlook, ACT Budget 2016 - 2017, http://apps.treasury.act.gov.au/budget/budget-2016-2017/budget-in-brief/economic-outlook. This website contains useful information about economic factors of Canberra. Information could be considered to be used for PESTEL analysis.

http://apps.treasury.act.gov.au/__data/assets/pdf_file/0004/870880/Chapter-2-Fiscal-Strategy.pdf. Page31-40 contain information could be considered in discussing political forces section. Page 51 & 52 of this report contain useful information about demographics of Canberra.
IBISWorld, https://www.ibisworld.com.au/. You can search synopsis of industry report on this website. Useful for Industry Overview section.

Australian Bureau of Statistics, Retail Trade, Australia, Aug 2016, http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/8501.0Main%20Features3Aug%202016?opendocument&tabname=Summary&prodno=8501.0&issue=Aug%202016&num=&view=. Useful for Industry Overview section.
Helix Personas, http://www.helixpersonas.com.au/browse/leading-lifestyles/overview. (This source is useful for support target market discussion in relation to lifestyle segments in Australia.)

Required Template/assignment sections (Requirements)

Verified Expert

Introduction As a background, Gelato is a quite a famous ice cream & when its blended with the region like Canberra it will be able to derive success within a short span of time. It was during a travel experience in the Canberra region, opening up of the ice cream shop looked lucrative. We did an in-depth analysis of the Gelato ice creams launch I Canberra region related to target region, ice cream industry in the region, the investment being made, sizing, competitor analysis & favorable PESTLE conditions supporting the expansion of ice cream brand in the region.

Reference no: EM131359209

An analysis of the interviewee leadership style

an analysis of the interviewee’s leadership style, leader vs. manager, and which model(s) may be useful to explainit, a summary of the change made by the leader and an analysi

How did your leader display or not display aspects of ethics

Specifically, how did your leader display (or not display) aspects of Ethics and Professional Codes of Conduct (Unit 10), Managing Conflict (Unit 11), Strategic Planning (Unit

What are the opportunities and threats peter is facing

Identify the components that will affect Peter's business. Will it be positive or negative? Will the business environment change as much as Peter fears? What are the opportu

What catastrophic events can have an impact on globalizaiton

How can Globaization provide greater hope and promise for other cultures? Is it the same for non-democratic governments? What catastrophic events can have an impact on Globali

Research and identify computer industry

Student need to research and identify 2 companies from the ANY 2 following industries (total 4 companies) to apply "AAA" framework: Computer industry (hardware or software),

Brief literature review of the research topic

A business research topic. Strengthen and improve initial proposal. A brief literature review of the research topic. Produce 2 to 3 pages on background information on your res

Is there a difference between ethics and morality

What are your ethics? Where do your ethics come from? Do businesses have ethical responsibility? If they do, to whom do they owe this responsibility? If they do not, why not

Understanding of the organizations and job opportunities

Knowing why you want to enter into the field that you have chosen or why you wish to advance within your current career is important. It is equally important that you have a

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd