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Analysis of the key marketing and customer related factors
Course:- Business Management
Reference No.:- EM132231781




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Disruptive Innovation Video Presentation

Assessment Description

You are required to review an organisation case study including information about the organisation's internal structure, market research techniques, and R&D methodology.

The case study will also include information regarding relevant regulation and economic conditions affecting the organisation. The case study will be shared in week 09.

You must then record a Disruptive Innovation Video Presentation reflecting on the organisation's capacity to innovate from the following perspectives:

A. Internal perspective

Prepare an analysis of the key internal structures impacting the organisation's innovative capacity and offer recommendations.

B. External perspective

Prepare an analysis of the key external factors impacting the organisation's innovative capacity and offer recommendations.

C. Marketing perspective

Prepare an analysis of the key marketing and customer related factors impacting the organisation's innovative capacity and offer recommendations.

D. Technology perspective

Prepare an analysis of the organisation's innovative processes and whether they enhance the organisation's innovative capacity and offer recommendations.

Important Points to consider

o The video recording should not exceed 15 minutes.

o Need to upload the supporting material to Turnitin. It can be,

– A script
– Powerpoint slide deck (with notes)
– A word document with key points

o Important to indicate references in the document that will be uploaded into Turnitin.

o You are not expected to research the industry mentioned in the case study. The focus should be on researching, analysing, and applying disruptive innovation related theories, concepts, and scholarly views.

o Concepts relevant for this assignment are in workshops 11 and 12.

o The recording link should be emailed to the workshop facilitator. Use any format and employ your creative skills to make the recording interesting.

o Study the attached assessment rubric carefully.

o Watch the assignment briefing webinar conducted by the Subject Coordinator - refer subject welcome message from the Coordinator for the date and time.

Attachment:- Assessment and Case Study.rar




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  1. user image
    len2231781

    Organisation and Video presentation (7 marks) Organisation of the video, adherence to KBS referencing guidelines and structure of the document submitted Unstructured video presentation. Did not follow KBS referencing guidelines and the document submitted do not link with the recording. Reading from a script, using filler words, and unsuitable background The video is structured sufficiently but reading from a script, using too many filler words, and confusing/ unstructured sentences. Followed KBS referencing guide sufficiently. Reasonably professional approach to the recording. A sufficiently structured video recording. Followed KBS referencing guidelines well. Adhered to most of the video presenting conventions. Reading from a script. Professional approach to the recording. A well structured video recording that creates interest. Followed KBS referencing guidelines well. Professional and confident presentation. An interesting video recording that fully adheres to video recording and presentation conventions. The video can break the clutter. Followed KBS referencing guidelines well.

  2. user image
    len2231781

    Technology perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

  3. user image
    len2231781

    Marketing perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

  4. user image
    len2231781

    External perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

  5. user image
    len2231781

    Criteria Fail below 50% Pass 50% - 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85% Internal perspective (7 marks) Application of concepts and the depth of recommendations Weak understanding of the concepts associated with this perspective. Missing or superficial recommendations. Basic understanding and integration of the concepts associated with this perspective. Some evidence of research. The recommendations are sufficient but lack depth. Demonstrated an adequate understanding of concepts associated with this perspective. Applied the concepts well and provided adequate recommendations. Some evidence of research. Good understanding of concepts associated with this perspective. Applied the concepts to the case well. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Good recommendations; in line with the analysis and provided sufficient justification. Comprehensive analysis and application of concepts associated with this perspective. Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis. Very good justification for the recommendations.

  6. user image
    len2231781

    Hi There, I need help for assignment of Business Management. It is a video presentation. Please refer attached documents - "Assessment requirement" and " assessment case study". Please refer "MARKING RUBRICS" in Assessment Requirement and Please accurately address in assignment.Also, tack care of referencing, which is " Harvard referencing style", minimum of 15.



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