+1-415-670-9189
info@expertsmind.com
Analysis of the business unit current market situation
Course:- Strategic Management
Length: word count:3000
Reference No.:- EM131036525




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Strategic Management

Assessment: Strategic Insight and Analysis

You have been asked by the CEO of a firm to conduct an in-depth analysis of the market place changes that are affecting a selected business unit/product within the firm (in the New Zealand market). You will need to prepare a report for the CEO and address the following:

-Perform an analysis of the business unit's current market situation, extent of market leadership including an analysis of the business unit's market offerings.

-Perform an analysis of the key competitors.

-Discuss the changes that are happening in the market place including changes to customer needs, competitors, technology, and regulation etc.

-Assess the implications of these changes for the company/business unit marketplace position and performance in the future, isolating
the key MARS strategic issues that should be addressed.

-Provide comprehensive strategic recommendations based on these issues with a clear justification based on changes to the marketing
strategy and tactics. Your recommendations should be very specific and actionable.

The CEO is interested in new insights into the marketplace in order to gain a marketplace advantage. Apply the theories and models from the class sessions and studios to your analysis and when preparing your strategic recommendations. Support these  recommendations using your research as evidence. Please note:

1. Your business unit will be allocated to you at the first class session and your assignment must be based on this allocation.

2. To complete this assignment, you are expected to carry out research, which includes the use of the library, on line databases and the internet.

3. Please do not approach firms for information and only use public information sources.

4. This report must not exceed 3000 words (including appendices). A word limit is necessary because you are reporting to a senior executive whose time is limited and you will therefore need to write succinctly. To achieve the word limit, you will need to carefully edit and refine the text.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Strategic Management) Materials
Describe the primary components of a strategic management process, and indicate why a strategic management process is needed for a company.Research at least one company and
Funding Highways. In 200 - 250 words assess the current method of funding for highways. In addition, include your opinion of fairness as it relates to the trucking industry.
MGMT 450- What was new or you hadn't thought about before? Is strategy something that you might be able to use in your future career, and if so, speculate about how? If not,
What are the key forces in the general and industry environments that affect Build-A-Bear's choice of strategy? What internal resources and assets does Build-A-Bear have that
Develop network management strategies to include resource monitoring and data collection and interpretation. Use technology and information resources to research issues in net
Case - General Electric, GE Capital, and the Financial Crisis of 2008: The Best of the Worst in the Financial Sector? Develop committee to make new policies and procedures for
What perception does your brand want to "own" in the minds of your market (employees and customers)?And what are your unique differentiators that help create and leverage bran
Prepare a report using the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the purs