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Assessment Item 1-
Description/Focus: Research and collect data on the new ‘middle' class consumer segment in either China or Russia. Based on the consumer profile you create, discuss and justify the product and services mix that could be marketed to them by Australian organisations.
Task: Utilise the University library, the Internet and any information made available by the organisation (e.g. annual report, promotional materials) to provide an analysis of the organisation's current approach to market segmentation, targeting and positioning.
Assessment Item 2-
Description/Focus: Identify and select two global television or print advertisements that are part of a global integrated marketing campaign. You are required to analyse their degree of standardisation regarding, copy, visualisation, message appeal, choice of delivery vehicle and justify the extent of standardisation.
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the integrated marketing campaign in the global context.
question. demonstrate the use of analytical tools to monitor the progress and the effect of change experiencing change
w3 research.an overview of distribution channelschannel levels direct versus indirect distributionchannel organizations
Discussion on the SWOT analysis
Determine which sales price would be preferred if the management selected the alternative which did the following. Minimised the worst possible outcome of profit.
the marketing mixselect an existing product and identify its target market. describe how each variable of the marketing
What are the information requirements of the furniture buyer? How do they buy? What factors are important? How do the elements of the purchase process model (awareness, consideration, preference, purchase) apply
What would happen if you had a small tablet start-up business and you only had one person on call for service issues? How could you turn a negative product launch into a positive experience using social media? Any ideas
Xander and Wanda were married out of community of property with inclusion of the accrual system. They had three sons, Ben, Charl and David.
examine the reasons for resistance to change. resistance can be for numerous reasons including lack of rewards for
Describe, discuss and analyze the internet marketing possibilities for your product/service
1.Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration approach?
Describe the German business environment when Wal-Mart entered the German market. Why did Wal-Mart fail in Germany
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