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Choose a case study of your choice (British Airways) from those used in the lectures, analyse the service delivery process or the manufacturing process identifying what should be done to improve the processes and discuss why the case study company is successful (or not successful). (max. 1500)
Case Study - British Airways
1. How does BA compete in this particular market?
2. How well does the delivery system fit these market needs?
Chapter numbers refer to the recommended text, Hill, T (2005) Operations Management Strategic Context and Managerial Analysis. Second Edition, Palgrave. The case studies are at the back of the recommended text starting from page 611.
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