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1.A medical group has decided to develop an industrial medicine program for employers. This program would help in the treatment of on-the-job injuries, workers' compensation requirements, health education, and toxicology analysis. The group has hired a new salesperson to approach a major furniture manufacturer in the community about the program. In preparing for her first call, the salesperson makes a list of the possible members of the buying center. Prepare the list.
2.A new group of primary care physicians have decided to locate in a suburb of Washington, D.C. Having had some primary market research conducted of the area, the research characterized the community as comprised primarily of Boomers, Gen Xers, and a significant number of N-Gen white collar workers, all employed by high tech consulting firms who work in the outer belt that surrounds Washington, D.C. What are the implications of this market profile in terms of how:a.A. the office setting might be configured?b.The office scheduling and hours might be construed?c.A plan might be developed to make the market aware of the new group opening its practice?
3.A major tertiary care medical center has decided to establish a sales force to call on physicians practicing in the medical center's three-state region. The marketing director has classified the doctors into the following categories: Class A: loyal referrers-329 physicians Class B: moderate referrers-480 physicians Class C: potential referrers-620 physicians She also estimates the following call pattern: Class A: 4 calls per year @ 30 minutes a call Class B: 3 calls per year @ 15 minutes per call Class C: 2 calls per year @ 15 minutes per call The average salesperson works 48 weeks a year, 40 hours a week, and spends 80 percent of his time selling. Calculate the number of sales representatives needed to service this market.
Explain three forces leading companies to pursue international operations and explain the concept of protectionism. Describe at least one impact to international business strategy.
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Is there a segment of the baby boomers who are more conservative and not interested in buying products that speak to a younger living lifestyle as portrayed in this case study? If so, how would you define this segment and what potential would ther..
What are the advantages and challenges of this marketing method? Compare the industries which send emails most frequently and least frequently
select three internal influences in consumer behavior and analyze the impact that these influences have on the
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read the case study titled ldquostopping outshoppingrdquo located in the online course shell. then use the internet or
1. if a nonprofit hospital were planning to buy expensive mri scanning equipment to detect tumors who might be involved
Explain Metrics for e-business website and Some examples of metrics could be number of visits each day to the site or look-to-buy rate
Focus specifically on both intended and emergent strategies. Analyze the manner in which each company's distinctive competencies help to shape the strategies that each company pursues. Provide a rationale to support the response
Acme Art Gallery is a small art gallery specializing in paintings produced by local artists. To increase sales, the gallery has hired a website design firm to create a website for the gallery. write an overall test plan for a system module
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