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1 An important advantage of specialty advertising is its:
A versatilityB low specific costsC potentially broad reachD ability to significantly lower the cost of sales calls
2 A recent study of top salespeople found that they:
A work from the customer's perspective and use past "success stories."
B do most of the talking during the sales call.
C see themselves as vendors and tend to not leave sales materials with the customer.
D tend to be indirect, taking their time to get to the point with the customer.
3 ________ refers to a key customer benefit or a product or service that sets it apart from its competition.
B Competitive advantage
C Unique product selling
D Unique selling proposition
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