Reference no: EM13787572

MovieFlix Company
The problem involved is the increased competition in the marketplace. This is because many of the businesses offering the similar services or supplying the same goods and services like the MovieFlix Company have greatly increased in number in the market. The company is finding itself being competed for the market by its rivals or competitors. The increased competition in the market for the MovieFlix Company creates a number of problems William, 2008).
The problems involved are: Prices that the company charge turns out to be limited because of the level of the competition in the market, the services range and the nature of the products the company is selling is typically influenced by the level of the competition in the market, for example, a particular business selling a product that is inferior to the product of the rival or close competitor will have to struggle in making sales unless their prices are cut down. Increased competition also causes saturation of the market that is also a concern to the business or the company. When the market turns out to be saturated, no one can predict its nature in the future.
A number of reasons contribute the increase in the competition in the marketplace. One the coming up of the businesses that offers same services and the nature of the products that MovieFlix Company is offering to the customers (Gordon, 1993). The failure of the MovieFlix Company to develop their services and products according to the new demands of the marketplace. This will make them face stiff competition from their rivals. Another cause of the increased completion in the marketplace is when the demand for the products and the services of the MovieFlix Company and those of their rivals go down in the market. The limited market that is left will increase the competition in the market.
In the event, the company does not react to the increased competition or respond to the competition the company stands in the position of failing (Mehmet, 2008). When the business fails to anticipate or respond to the technology, competition and also the other changes that take place in the market place put the business at risk. The sales of the MovieFlix Company will go down causing the company to incur huge losses. The market share of the MovieFlix Company will also be lost because the company fails to handle the competition from the rivals.
The future of the company will remain unpredictable because remains it uncompetitive in the market. This means that the company will not be in a position of satisfying the demands of the customers in the market. This weakness will serve as an opportunity to the rivals or the competitors of the MovieFlix Company, which means that the company will be competed out of the market entirely. A business or company that turns out to be uncompetitive in the marketplace loses its value in the market environment and will be what will happen to MovieFlix Company if is unable to cope with the increased competition in the marketplace.
The products of the MovieFlix Company will lose value in the market because the company fails to update them with the new demands of the market. For the company to remain competitive in the market it's required to update the products and the services it's offering according to the changing needs of the market. Failure to do this its value in the marketplace goes down and in due course will be lost completely (Michael, 2013). This is because the market demands keep on changes due to technological changes and advancements.