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Coca Cola Corporation Case Study question: -BCG Matrix (Strategy Club's template) -Net Present Value analysis of proposed strategy's new cash flow and EPS/EBIT analysis NOTE: To construct the first cash flow (cf1) at the very minimum, the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT and that figure will be your cfn for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources). NPV=-?cf?_0+ ?cf?_1/(1+r)^1 +?cf?_2/(1+r)^2 +?cf?_3/(1+r)^3 ...?cf?_n/(1+r)^n Alternative Strategies (giving advantages and alternatives for each) Proposed New Business Model
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