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MINICASE: AIRBNB AND THE GHOST OF START - UPS PAST1 As you reflect on what you have read and your knowledge of the impact of new technology on the competitive landscape, why would Amazon and eBay act so differently?
2 What would you say are the key lessons you should draw from the eBay versus Amazon experience?
3 Would you argue that AirBnB, Groupon, and Flipagram.com are indeed applying some of the same lessons?
MINICASE: THE QUEST FOR DIFFERENTIATION AND PROFITS AT EPICTRIP.COM
1 What kind of information do you think need to seek out as you formulate your recommendations for Steve?
2 How do you suggest that Epic Trip think about driving revenue? What are some of the options? How would you rank them relative to each other?
3 What would you suggest Epic Trip do to differentiate itself? How can Steve ensure the long-term viability of Epic Trip?
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After reading the information presented in this chapter and other sources, write one page paper that describe the ways two different companies use Michael Porter's three strategies. How are information system assisting these companies in implement..
How are China's marketing strategies abroad similar to and different from those of American firms?
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