Advertising campaigns effective in application of behavioral

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Reference no: EM1337827

1) Select two brands within your product category with very different marketing/promotion strategies. Submit as exhibits promotional materials such as sample print ads, TV/radio commercial transcripts/descriptions/URLs, website materials, packages, and any other relevant marketing artifacts. Compare each marketing/advertising campaign in terms of the socio-cultural and psychological impact it should have on consumers, citing specific behavioral science concepts. Which market segments (demographics, psychographics, and/or behavioral) is each marketer attempting to reach? How is each trying to position the product? How is each marketer trying to appeal to the consumer in behavioral terms?

2) Based upon the above discussion, identify which of the two marketing/advertising campaigns is more effective in application of behavioral science concepts and discuss the reasons for your opinion.

Reference no: EM1337827

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