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a) What degree of truth, if any, do you feel is necessary in advertising? Present and, citing directly from the course readings, support your position.
b) Rob Walker refers to the advertising business as the “commercial persuasion industry” and offers the notion of “murketing” as this industry’s current method of operation.
What is “Murketing?” (Do not cite Wikipedia)
What effect does Walker see it having on us?
Do you agree? Present and support your opinion.
Identify if and how Walt Disney Worlds various business segments are related through common resources, capabilities, and competences (list specific few)
The customer loyalty model consists of four components: 1) business performance, 2) global perceptions, 3) loyalty behaviors, and 4) financial outcomes. Explain each of these components and give an example on each.
Explain e-commerce security. What are the four key aspects of information security? What can a multinational do to ensure security of its e-commerce system?
Advise the carrier of its liability to the various shippers, making reference to the amended Hague Visby Rules.
Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain.
Identify and discuss some of the advantages of online marketing.
A survey of large Latin American firms showed that many have expanded into international markets through mergers and acquisitions.
Suppose that the Fabulous Hotel hires you as head chef under a two-year employment contract. After two years, another hotel wants to hire you. Describe and analyze the five elements of a contract that must exist for this agreement to be enforceable. ..
The typical name-request job features an individual who was identified by
Identify a need within your previously selected organization. This will be the topic of a mock proposal to a foundation.
Prepare a plan to implement a firm's strategy and manage the change from current operations. Cite three resources you have used to complete the exercise.
What are the advantages and disadvantages of recruiting expatriate staff externally? discuss the elements of the marketing mix.
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