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Advertising agency responsible for campaign

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Assume that your target audience is composed of people who can afford to purchase a "hybrid" automobile such as the Chevy Volt, Honda's Insight, or Toyota's Prius. (Note: Hybrid automobiles are high-mileage cars that combine efficient gasoline engines with electric motors powered by batteries.) Assume that your target audience is composed of people who have negative attitudes toward hybrid vehicles. Using material from the chapter, how would you attempt to change their attitudes if you were the advertising agency responsible for this campaign? Be specific. Do the same for all-electric vehicles, such as the Nissan Leaf.

Reference no: EM131196865

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