Advantages and disadvantages of the promotional element

Assignment Help Marketing Management
Reference no: EM13853148

1. All, what are the 3 steps in the decision process in building an IMC campaign? What are the 4 Ws we need to consider when developing a promotion program?

2. can you think of any other IMC campaigns running currently? What are some of the promotional channels are they using? What is the consistent message they are communicating?

3. What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.

4.what is the role that social media plays in the communication process? Feel free to share examples!

5. what are some other ways that companies can use social media to increase sales? Please "share" an example!

6. Good point, Demetrius, about the bigger brands! Speaking of McDonald's, have you ever wondered how the "big brands" handle social media?

This video interview with Rick Wion, Social Media Manager for McDonald's, provides an interesting perspective on social media monitoring. How does customer service factor into the social monitoring process? What are some of the key skills you need to work in social media for a brand like McDonald's? How do they manage the social aspect of communication? Good stuff!

https://www.youtube.com/watch?feature=player_embedded&v=bprXzCPWUnU

Reference no: EM13853148

Questions Cloud

Write a report based on business reengineering case study : You are required (as a group with up to four members) to write a report based on the Business Reengineering ata Large Government Agency case study.
What advice would you provide the negotiating parties : What advice would you provide the negotiating parties regarding the issue of considering the Eagles Stadium income statement in their discussions? What authoritative literature could you cite in supporting your advice?
Understanding of the price elasticity of demand : Fully explain whether this pricing strategy is rooted in a sound understanding of the price elasticity of demand, or not.
Disadvantages for a small business to compete globally : In a minimum of 300 words explain what you believe to be the most significant advantages and disadvantages for a small business to compete globally.
Advantages and disadvantages of the promotional element : What are the strengths, weaknesses, advantages and disadvantages of the promotional element you selected? Share at least one example of how a real company is using it in their promotional mix.
Who gains and who loses from a tariff : Who gains and who loses from a tariff. How do the effects of tariffs differ from the effects of quotas. If you were a small country, what would you rather utilize.
Calculate crescent corporations break-even point in sales : Calculate Crescent Corporations break-even point in sales dollars - Determine the volume of sales at which operating income would be the equal regardless of whether Crescent Corporation sells through sales agents
What characteristics are unfavorable for business : What characteristics are unfavorable for international business. Use this evaluation to make recommendations about the types of companies/industries that should pursue international business opportunities in your assigned country
Calculate the variances for march for riggins : The company produced 9,000 units during the month and A total of 24,000 pounds of materials were purchased at a cost of $66,000.

Reviews

Write a Review

 

Marketing Management Questions & Answers

  How company was able to align it with business strategy

Briefly Summarize Business challenges faced by the company, and how it is reflected in the Information Systems through its three components and have the Company correctly articulate their Business strategy and goals and how the company was able to a..

  Discuss why factors of production move internationally

Briefly discuss why factors of production move internationally. Do you think it is wise for factors of production to move? Do you think with the movement of these factors it will increase or decrease exports and imports? Why, or why not

  What specific social media platforms would you choose

Evaluate the attractions and activities on each website per their suitability and appeal to Almost Naked Animals' target market - analysis of the specific attractions and activities on these websites suitable for the promotion of Almost Naked A..

  Conduct an internet or library search for information on

conduct an internet or library search for information on the bay of pigs invasion. discuss the failure of the invasion

  Determine the value of innovation guidance for assembly and

please respond to the following customer experience managementbullbased on your review of the learnscape scenario

  Products tend to go through certain stages during their

products tend to go through certain stages during their life on the market. there are particular marketing

  Celebrity spokesperson to promote a good or service

What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? Present your findings to the class

  Statements about outdoor advertising

Which of the following statements about outdoor advertising is true? An advertiser might choose to use direct-mail advertising instead of some other medium because direct-mail advertising

  Evaluate the efficacy of three 3 different types of medical

1.analyze the past to present transitioning of at least five 5 different types of health care services covered in the

  Examine the different types of products in the marketing

continuing to build your marketing plan this assignment focuses on your product and service. remember from the

  Explain breakeven analysis for a cookie store

Explain Breakeven Analysis for a cookie store and How many cookies would we have to sell each day to break even if we sold our cookies at $1 apiece and had the following expenses

  Evaluation and control metrics and methodology

Include the following key components from your New Product Launch Marketing Plan: Evaluation and control metrics and methodology to measure performance

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd