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The marketing process does not take place automatically. It requires that certain marketing functions or activities be performed by various marketing institutions - and by consumers themselves. The following eight functions are essential to the marketing of all goods: buying, selling, transporting, storing, grading, financing, risk taking, and market information. No matter how simple or complex the marketing process is, these functions must be performed. Some functions may be performed several times to facilitate the marketing of a given product, while others may be performed only once. At times, the performance of a function may be shifted from one member of a marketing system to another. For example, some modern wholesalers and retailers shift the burden of storing goods back to manufacturers. But, the fact remains that each of the eight functions must be performed by someone at least once before any good can be marketed - none can be eliminated. Question for Discussion Name a product for which all eight marketing functions do not need to be performed by someone somewhere in the marketing system. Explain your thinking about what functions do not need to be performed.
How much would you be willing to pay (rounded to the nearest dollar) for a 20-year annuity due if the payments are $4,500 per year and you want to earn a rate of return equal to 5.5% per year?
Patriotic Bank currently has $800 million in transaction deposits on its balance sheet. The current reserve requirement is 10 percent, but the Federal Reserve is decreasing this requirement to 8 percent. Present the balance sheet (before and after ch..
The Pitt Stop generated net income of $1,250 and paid dividends of $250. Accounts payable fell by $100, accounts receivable increased by $75, inventory increased by $60, depreciation expense was $25, and net fixed assets decreased by $15. There was n..
Today, you borrowed $3,100 on your credit card to purchase some furniture. The interest rate is 12 percent, compounded monthly. How long will it take you to pay off this debt assuming that you do not charge anything else and make regular monthly paym..
A stock has an expected return of 10.2 percent, its beta is 1.03, and the risk-free rate is 6.40 percent. What must the expected return on the market be?
Two large, publicly owned firms are contemplating a merger. No operating synergy is expected. However, since returns on the 2 firms are not perfectly positively correlated, the standard deviation of earnings would be reduced for the combined corporat..
Dinklage Corp. has 6 million shares of common stock outstanding. The current share price is $72, and the book value per share is $7. The company also has two bond issues outstanding. The first bond issue has a face value of $70 million, a coupon rate..
what if in L receives $220 worth of P non-voting preferred stock (rather than P bonds) in exchange for his T bonds?
A farmer expects irrigation system will increase real operating receipts by $22,000 per year but will also increase real operating expenses by $5,000. Suppose that the inflation rate is 3% and the marginal tax rate is 15%. Calculate the nominal after..
Data back-up systems has obtained a $10,000, 90-day bank loan at an annual interest rate of 15% , payable at maturity. (Note: Assume a 365-day year). How much interest in dollars will the firm pay on the 90-day loan? Find the 90-day rate on the loan.
Ford Motors expects a new hybrid-engine project to produce incremental cash flows of $74 each year and expects these to grow at a rate of 0.05 each year. The upfront project costs are $559 and Ford's weighted average cost of capital is 0.07. If the i..
JJ Industries will pay a regular dividend of $1.30 per share for each of the next four years. At the end of the four years, the company will also pay out a $44 per share liquidating dividend, and the company will cease operations. If the discount rat..
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