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Non-financial measures as prime means for achieving firm's strategic objectives
We need to be aware that the value creation process for a business has changed dramatically and now is based in the achievement of non-financial measures.
Non-financial measures not only are in line with a firm's strategic objectives but they are, or at least should be, the prime means for achieving these objectives.
What do you think?I would be interested to know if you have some examples of this?
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