About the rise in smoking in emerging markets

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Global Target Marketing and Ethics

As per the discussion in the book, Smoking is on the decline in high-income countries where the combination of longer life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high income to emerging markets where the combination of rising income and the absence of anti-smoking campaigns is leading to ever-increasing demand for cigarettes. Is this targeting by global tobacco companies ethical? Is it legal? What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?

Reference no: EM132280219

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