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Global Target Marketing and Ethics
As per the discussion in the book, Smoking is on the decline in high-income countries where the combination of longer life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high income to emerging markets where the combination of rising income and the absence of anti-smoking campaigns is leading to ever-increasing demand for cigarettes. Is this targeting by global tobacco companies ethical? Is it legal? What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?
ON August 1, you borrow $160,000 to buy a house. The mortgage rate is 7.5 percent. The loan is to be repaid in equal monthly payments over 15 years. The first payment is due o
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Your local small business association is organizing a workshop centered upon the impact of corporate culture on leadership and corporate strategy. They are seeking to differ
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