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Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program? Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity? Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?
The circulation manager of The New York Times in State College, PA is trying to decide how many copies of the upcoming Sunday edition of the paper to order so as to meet the demand of local customers.
Create a list of three best practices that any organization could follow to best leverage foreign exchange movements. Explain your rational.
Briefly describe how a major retailer is using one or more of the strategies addressed in the text to promote and/or discount selected products to improve their profits. What are the implications of this strategy on their supply chain? Kindly provide..
Identify and read at least three journal articles focused on trends in globalization. Then, respond to the following:
Your matrix organization isn't working, decisions are not made in a timely manner and instead of solutions, and you are getting compromises. As the MNC CEO, you must provide the necessary control mechanism to improve your organization's condition...
describe the audit and the program evaluation you selected.Compare the audit and the program evaluation for the organization you selected.
Charlie Company is expected to grow at an annual rate of 6% indefinitely. The return on similar stocks is currently 11%. Charlie's board of directors declared a dividend of $1.85 yesterday. What should a share of Charlie Company sell for?
Bubba is a sales representative for Shrimp Boats R Us Company, which is a prospective seller of shrimp boats for your project. Bubba has offered you a great end-of-the year deal that is substantially below the current prices for the desired boats. In..
Malpass International has been reliant on a legacy human resource management database for the past 12 years. Now, senior management has approved funds for a complete replacement.
Explain the difference between controlled and uncontrolled documents/publications. Discuss the purpose of Advisory Circulars (AC) and the effect that they have on the maintenance organization. What is the primary objective of a record keeping system?
Compare and contrast management education, management training, and on the job experiences. How can these be combined in a strategic management development plan?
Reflect on the actions of Kenneth Lay, Jeffrey Skilling, Lou Pai, Andrew Fastow, and the auditors of Arthur Andersen depicted in The Smartest Guys in the Room. Without conducting any additional, outside research, please describe any three legal issue..
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