Reference no: EM131039228
Oral Exam | Distribution Management
1. What is the difference between a supply chain and a value-delivery network?
2. How might a distribution channel evolve from a conventional distribution channel to a vertical marketing system?
3. Discuss the pros and cons of using multichannel distribution or choosing hybrid marketing channels?
4. What factors does a cosmetics company need to consider when designing its marketing channel for a new low-priced line of cosmetics?
5. Identify the primary challenges an organization faces in managing its channel members. What are some of the methods companies use to motivate channel partners?
6. Give three reasons why supply chain management is an important part of the value-delivery network.
7. Explain why companies use marketing channels and discuss the functions these channels perform.
8. Explain how companies select, motivate, and evaluate channel members?
9. Discuss the nature and importance of marketing logistics and integrated supply chain management?
10. Identify and differentiate the major channel alternatives open to a company?
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