Reference no: EM1338169
The conference is moving into its fourth week. Over the past three weeks, you and your colleagues each have developed most of the components of a Strategic Marketing plan. Now it is time to put the pieces together into a rough draft, and in your small group, provide feedback to each other. Your 7-8 page rough draft should include:
Objectives & Mission Statement (from the Unit 2 Discussion Board)
Customer Targets (Unit 2 Individual Project)
Competitor Targets (Unit 2 Individual Project)
Product/Service Features (Unit 1 Discussion Board)
Core Strategy (Unit 3 Discussion Board)
Marketing Mix: Communications & Promotion (Unit 3 Individual Project)
Price (Unit 4 Discussion Board)
(You will add the Product Policy, Channels of Distribution, and Customer Relationship Management parts of the Marketing Mix.)
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