A service firm audit for a local business

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This assessment requires students to adopt the position of marketing consultants and conduct a service firm audit for a local business.

Students are to apply Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement.

The aim is to conduct an in-depth investigation and analysis of the organisation's service marketing mix (7 P's) highlighting areas that it excels in (i.e., compared to its key competitors) and areas that may need improvement.

Where applicable, you are to provide appropriate recommendations. It is very important that you do not confuse customer service with services marketing


This is a Group Assignment. We decided to work on AAMI (Australian Associated Motor Insurers Limited) and I just need to collaborate with 3 parts of the report. These are as follows:

Business Industry (Service Product):

External Environment (PESTEL):

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Reference no: EM13729881

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