A major department store in its marketing department

Assignment Help Marketing Management
Reference no: EM131283361

You have recently been hired by a major department store in its marketing department. Your boss informs you that you are going to supervise a field research study. You arrive at the selected store in the chain and find out that the study consists of shadowing customers as they move around the store. The store has set up a "private" shopping event for store credit card holders. All who attend must swipe their card to receive the special discount coupon book. The shadow shoppers (who were hired by the store manager) are given handheld devices loaded with a specific customer's information and past purchase behavior.

Thus each shadow shopper knows the name, address, income, family size, and spending patterns for the customer she or he is observing. You begin to feel uncomfortable about this study since the consumers have no idea that they are being tracked or the level of confidential information about them that a stranger has access to. You are also concerned that the shadow customers are not regular employees or employees of an established marketing research provider. What if anything would or should you do about your concerns?

Reference no: EM131283361

What are examples of given impact in kingdom of saudi arabia

The benefits related to social, environmental, and economic impacts are often categorized as eithermarketornonmarket impacts.- What are examples of this impact in the Kingdom

Explain start-up company for a healthier lifestyle

Explain Start-up Company for a healthier lifestyle and Imagine that you have been hired as a consultant to write a report for a group of executives from a start-up company

What are the characteristics of marketing channels

What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization's (that is familiar to you) marketing chan

Research and identify nonsoftware technology

Research and identify one other nonsoftware technology that might be useful (e.g., robotics for manufacturing) to each industry, and explain how the technology will help opt

Salespeople create value in what two ways

Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Do customer relationships begin as transactional and move toward strategic part

Pros and cons from the perspective of crestview hospital

Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the react

What about their procedures rules and policies

Pick up one organizations that you interact with frequently; as an employee or a customer (one bad example e) and assess their culture by looking at the following aspects:

What other consumer promotions could be used

How would you organize a sampling program in light of these cultural factors? What other consumer promotions could be used? If you have someone in your class from a Muslim cou


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd