A case study of gucci- in the fashion industry

Assignment Help Dissertation
Reference no: EM131193530 , Length: 15000 Words

Write Dissertation on Title: How does branding strategies have an impact on consumer buying behavior towards fashion industry in the united kingdom- a case study of GUCCI..

The Fashion industry is one such industry which thrives on the concept of change. The Fashion of the people keeps changing. The fashion industry has to keep a constant pace with the changing trends of the modern society. The Brand image of the fashion industry is the one aspect which remains constant in this industry which is otherwise marked by change. The Fashion industry like every other industry has to mobilise all its strength towards creating and uplifting a brand name and brand image for itself .Any individual company belonging to the fashion industry has to undertake adequate measures in order to create an awareness of itself in the minds of its consumers. In the modern world of consumer culture the fate of any company depends upon its consumers. The consumers or the customers are ultimately responsible for the success or failure of the company. Thus the first and foremost responsibility of any particular company is to create an awareness of its existence in the hearts and minds of the consumers (Weilbacher,1993). The consumer culture of the modern world has placed an inestimable value upon the consumers who are looked upon by all the varied and different industries to be the King. No industry in the modern world of globalisation, privatisation and liberalisation can afford to make any one of its consumers or customers dissatisfied. A single dissatisfied customer has potential to spoil the brand name or brand image of a company though word of mouth or negative publicity. To the contrary a single satisfied customer can promote the brand image of the company through word of mouth or positive publicity. The fashion industry must cater to the specific needs of the customers

Your dissertation must be written in 15000 words count and follow proper formatting and referencing. Minimum 25 references required and it should be included with Appendix and QUESTIONNAIRE in end of the report.

Words Limit: 15,000

References: Minimum 25

Table of Index

  • Chapter 1: Introduction 4
  • 1.1) Introduction to the Research 4
  • 1.2) Research Background: 5
  • 1.3) Rationale of the Research 7
  • 1.4) Research Aims & Objective: 8
  • 1.5) Research Questions: 8
  • 1.6)  Research Structure 9
  • Chapter 2: Literature Review 9
  • 2.1 Introduction: 9
  • 2.1 Branding and Branding Strategies 10
  • 2.1.1 Importance of Branding and Branding Strategies 12
  • 2.2 Branding and Consumer Behavior 13
  • 2.3 Impact of Branding Strategies on Consumer Behavior 15
  • 2.5) Models of customers buying behaviour 19
  • 2.5.1) Classic Purchase Behavior Model: 19
  • Chapter 3: Research Methodology: 20
  • 3.1) Research Design: 20
  • 3.1.1) Data Collection Methods: 20
  • 3.1.2) Methodology for Qualitative Research 21
  • 3.1.3) Methodology for Quantitative Research 21
  • 3.2) Questionnaire Survey 21
  • 3.3) Sample Size 22
  • 3.4) Ethical Considerations of the Research 22
  • Chapter 4: Data Analysis and Findings: 23
  • 4.1) Introduction: 23
  • 4.2) Frequencies: 24
  • Analysis: 27
  • 4.2) Cross tabulation: 27
  • 4.3) Analysis of Variances (ANOVA): 35
  • 4.3.1) Oneway ANOVA (Customer Satisfaction with Influence with Buying decisions ) 35
  • 4.3.2) Oneway ANOVA (Attitude toward the brand  with Customer satisfaction) 36
  • 4.3.3) Oneway ANOVA ( Influence on Buying Decision with Attitude toward the brand) 36
  • 4.4) Regression Analysis: 37
  • Chapter 1: Introduction 4
  • 1.1) Introduction to the Research 4
  • 1.2) Research Background: 5
  • 1.3) Rationale of the Research 7
  • 1.4) Research Aims & Objective: 8
  • 1.5) Research Questions: 8
  • 1.6)  Research Structure 9
  • Chapter 2: Literature Review 9
  • 2.1 Introduction: 9
  • 2.1 Branding and Branding Strategies 10
  • 2.1.1 Importance of Branding and Branding Strategies 12
  • 2.2 Branding and Consumer Behavior 13
  • 2.3 Impact of Branding Strategies on Consumer Behavior 15
  • 2.5) Models of customers buying behaviour 19
  • 2.5.1) Classic Purchase Behavior Model: 19
  • Chapter 3: Research Methodology: 20
  • 3.1) Research Design: 20
  • 3.1.1) Data Collection Methods: 20
  • 3.1.2) Methodology for Qualitative Research 21
  • 3.1.3) Methodology for Quantitative Research 21
  • 3.2) Questionnaire Survey 21
  • 3.3) Sample Size 22
  • 3.4) Ethical Considerations of the Research 22
  • Chapter 4: Data Analysis and Findings: 23
  • 4.1) Introduction: 23
  • 4.2) Frequencies: 24
  • Analysis: 27
  • 4.2) Cross tabulation: 27
  • 4.3) Analysis of Variances (ANOVA): 35
  • 4.3.1) Oneway ANOVA (Customer Satisfaction with Influence with Buying decisions ) 35
  • 4.3.2) Oneway ANOVA (Attitude toward the brand  with Customer satisfaction) 36
  • 4.3.3) Oneway ANOVA ( Influence on Buying Decision with Attitude toward the brand) 36
  • 4.4) Regression Analysis: 37
  • 4.5) Paired T-Test 38
  • 4.5.1) Paired T –test (Customer Satisfaction & Attitude toward the Brand) 39
  • 4.5.2) Paired T –test (Customer Satisfaction & Influence on Buying Decisions) 40
  • 4.5.1) Paired T –test ( Influence toward the Brand & Attitude toward the Brand) 41
  • Chapter 5: Conclusion & Recommendation: 43
  • 5.1) Conclusion 43
  • 5.2) Recommendations 45
  • References 47
  • APPENDIX 1: 50
  • QUESTIONNAIRE: 50

Verified Expert

In today’s world of die hard competition, any company which wishes to secure for itself a leading and stable position in the global market needs to put primary focus on its brand image. Even before a company chooses to sell its products or services, it has to sell its brand name. In the modern market what really sells is not the product but the brand name or brand image of the company. It therefore becomes imperative for any company to focus on creating a positive and lasting brand name and brand image for itself in order to browbeat its competitors and take a lead over others. The primary concern of every industry in today’s world of market economy which is fundamentally global, liberal, private in character is aimed towards building up a brand name and brand image for itself in the global marker...

Reference no: EM131193530

Questions Cloud

Difference between the ages of the two children : These represents the birthdays of two children who were born in 2015. The function returns a positive integer scalar that is equal to the difference between the ages of the two children in days.
Ddl and dcl to manage databases : Define DML, DDL, and DCL, and discuss how SQL Server 2012 uses DML, DDL and DCL to manage databases.
The accompanying table shows the demand schedule for vitamin : The accompanying table shows the demand schedule for Vitamin D. Suppose the marginal cost of producing vitamin D is zero. Suppose that company A is the only producer of vitamin D and act as a monopolist.Suppose the company produces 40 units of vitami..
What indicates an increase in quality of labor in economy : On a bowed out PPC where Q (horizontal axis) is medical services and Z is all other services on the vertical axis. What does a movement from the interior of the cure to a northeasternly oint on the curve indicate? What indicates an increase in the qu..
A case study of gucci- in the fashion industry : How does branding strategies have an impact on consumer buying behavior towards fashion industry in the united kingdom- a case study of GUCCI- in The Fashion Industry
Generate a unique identification number for each object : Generate a unique identification number for each object instantiated from this class. Use a static data member to keep track of the identification number last assigned to an object so that duplications will not occur. Briefly describe what an interfa..
Unique characteristics and critical skills as change agents : Our Iceberg is melting by john Kotter reading and answers the following questions: Who are the key change agents and their roles in the change process? What are their unique characteristics and critical skills as change agents, and the relationships ..
Statements correctly reflects the developments : Which of the following statements correctly reflects the developments in the U.S. automobile industry following an across the board increase in wages paid to auto workers?
Create an economic and management accounting plan : Assume that you have just been hired as a financial consultant to a startup company that plans to introduce a new beverage to the soft drink market. Your company’s product is advertised as a healthier alternative to soda and other artificially flavor..

Reviews

Write a Review

 

Dissertation Questions & Answers

  Article comparison paperarticle 1 schools efforts to close

article comparison paperarticle 1 schools efforts to close the gap in academic achievements between minority and white

  Nonlinear black scholes modelling - fdm vs fem

In the classical Black-Scholes model, the financial parameters, like the volatilities and correlations, are assumed to be known. These are very strong assumptions that are unrealistic in the real world.

  Write a paper on organizational behavior classquestion

write a paper on organizational behavior class.question related to paperwhat role did diversity play on this

  Complete a project based on the national health service

Understand contemporary theories, processes, and methods of managing organisations and apply contemporary theories and methods to organise and manage human resources.

  Research on examine the influence of social media

Research on examine the influence of social media on purchasing decisions of British women travelers to purchase Turkish travel products.

  Assignment 1 multi-touch screens vs mouse-driven

assignment 1 multi-touch screens vs. mouse-driven screenswrite a fournbsp 4 page paper in which youcompare and contrast

  Visual basic discussionasp code please respond to the

visual basic discussionasp code please respond to the followingimagine that your company has decided to expand to the

  Implication for developing effective oil and gas contracts

Supply Chain Management Factors and their Implication for Developing Effective Oil and Gas Contracts:

  Find variance in students learning and frustration results

Find the variance in students learning, and long-term frustration results in three different modes of teaching which consisted of Traditional Lecture, SSL and Virtual Learning (VLE). The results are achieved based on a 2-hour exercise where the same ..

  Ica 2 should provide a reflective account of how you feel

ica 2 should provide a reflective account of how you feel your skills have developed. for example you may reflect on

  Paper will be a argumentative- pattern of disposition

paper will be a argumentative- pattern of disposition either point by point or block method must be put into header

  Major barbara by bernard shaw here is the topics for major

major barbara by bernard shaw here is the topics for major barbara basically how does the author shaw show views of1

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd