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Cultural Dimensions

As per Geert Hofstede, there is no such matter as a universal management theory or management method, valid over the whole world. And even the word 'management' has several origins and meanings in countries throughout the world. Management is not a chance that can be kept apart from other processes occurring in society.

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The five Cultural Sorts of Hofstede

The cultural dimensions pattern of Geert Hofstede is a framework that depicts five sorts (dimensions) of differences or value perspectives among national cultures:

Power distance. The stage of inequality among people that the population of a country takes as normal.

Individualism versus collectivism. The stage to which people find they are supposed to take care for or to be worried for themselves, their families or organizations they pertain to.

Masculinity versus femininity. The stage to which a culture is contributive to  acquisition, assertiveness and dominance of things. Versus a culture which is more contributive to feelings, people and the quality of life.

Uncertainty avoidance. The level to which people in a country favor structured above unstructured conditions.

Long-term versus short-term orientation. Long-term: values oriented for the future like persistence and saving. Short-term: values oriented for the present and past like fulfilling social obligations and respect for tradition.

To realize management in a country, one should consider both empathy and knowledge with the whole local scene. However, the scores of the specific statistical survey that Hofstede carried out should take everybody awake that people in other countries may feel, think and act very distinct from yourself, even when confronted with basic issues of society. Any person dealing with Strategy or Management is well advised to invariably remember the lessons from Hofstede's Cultural Dimensions Theory.

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