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Compare The Exploratory, Descriptive, And Causal Research Designs, Marketing
Compare and contrast the exploratory, descriptive, and causal research designs.?
Posted by
ExpertsMind
| Posted Date: 1/7/2012 9:25:28 AM
Descriptive research design
Uses a set of scientific methods and procedure to collect raw data
It answers to how, who, what, when, and where questions concerning different components of a market structure
It is appropriate when research objectives include determination of the degree to which marketing variables are related to actual marketing phenomena
Describes existing characteristics of a defined target population or market structure
It is not capable of addressing any of the why questions and allows decision makers to draw inferences
Posted by
ExpertsMind
| Posted Date: 1/7/2012 9:27:20 AM
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