Compare The Exploratory, Descriptive, And Causal Research Designs, Marketing

Compare and contrast the exploratory, descriptive, and causal research designs.?
Posted by ExpertsMind | Posted Date: 1/7/2012 9:25:28 AM

Descriptive research design

Uses a set of scientific methods and procedure to collect raw data

It answers to how, who, what, when, and where questions concerning different components of a market structure

It is appropriate when research objectives include determination of the degree to which marketing variables are related to actual marketing phenomena

Describes existing characteristics of a defined target population or market structure

It is not capable of addressing any of the why questions and allows decision makers to draw inferences
Posted by ExpertsMind | Posted Date: 1/7/2012 9:27:20 AM

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