Apple, one of the most successful examples of transnational companies across the globe with its rich cultural, organizational strength and technological innovation. This paper analyzes iPhone 6 from an International Business perspective in which the various nitty-gritties of International Business are applied on the company to analyze its core strengths and prospect areas of concerns(Johnson, 2014). The paper starts with an introduction regarding Apple, its origin, current standing in terms of sales across the world and a brief history. The SWOT analysis of the company uncovers its major strengths and weakness and prospect areas of threats and opportunities while expanding internationally. The current situation analyzes the prime factors of the current organizational situation, which are of use and which should be looked forward to improve its international perspective. Further the paper discusses its basic market strategies while entering in any foreign market in which is focusses on analyzing the market and culture in depth and the collaborating partner so as to keep a sync with its values and requirements. The organizational barriers discusses the various obstacles and barriers that come in the way of any company while going international and how Apple has overcome them with great efficiency. Various recommendations to Apple have been quoted at the end of this paper to mention the key areas of concerns for Apple including economic recession and the imbalance in revenue generation across markets for Apple.
Apple Inc., a multinational corporation whose core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players and Macintosh computer line was founded and incorporated in January 3, 1977 in Cupertino, California by founders Steve Jobs and Steve Wozniak who created Apple Computer(Rich, 2012).
Launching it first of a kind line-up of smart phones in 2007 made the world sit up and relish the site of state-of-the-art of hardware and software incorporating touch. Not only was it path breaking in the mobile history but it made the competitors reconsider their strategies (Holton, 2014). Google, who prior the iPhone era had their Android project being put onto non-touch buttoned phones. That Android we know today would have had ceased to exist long back.
Forward to 2014, come 19th September and we have 10 million iPhone 6 sold, that too in the first set of countries. Imagine the overseas impact when even after nearly a month later launch in India they have already garnered 54,000 customers at the midnight launch (Holton, 2014). Where did Samsung falter to not foster that initial craze?They sell more than Apple yet Apple earns more!